EveryMatrix in agreement to acquire Norway’s gaming software developer Miles Ahead

EveryMatrix announced it has entered an agreement to acquire the Norwegian gaming software developer Miles Ahead. Miles Ahead specializes in Bingo and Poker software, both for desktop and mobile, including special apps for iPhone and Android. EveryMatrix is an award winning sports betting and turnkey provider.

Post the investment, the Miles Ahead Bingo and Poker software will be sold as standalone products in the EveryMatrix gaming portfolio, but also offered as part of a complete turnkey solution using the GamMatrix gaming management and payments platform.

All the products will be marketed under the new EveryMatrix brand RakeMatrix. Both poker and bingo are licensed in Malta where EveryMatrix' sports betting product – OddsMatrix – is licensed.

EveryMatrix CEO Ebbe Groes said Miles Ahead has one of the strongest development teams the firm has met so far. According to Groes, Miles Ahead’s games are fast, well designed, and with cool graphics. Groes stated that in particular, the Miles Ahead team has great experience and skills in mobile development, adding that they fit in well in EveryMatrix.

Groes said the move marks a considerable milestone, as it shows EveryMatrix has reached a level of maturity that allows it to do transactions such as this.

EveryMatrix is now focusing on bringing these products to the market, using synergies in sales, marketing, operations, and support, said Groes. According to Groes, EveryMatrix has as well initiated new development projects aimed at the fast growing mobile gaming market, allowing it to package this new acquisition together with the new OddsMatrix mobile sportsbook.

The acquisition offers unlimited opportunity, such as raising EveryMatrix’s game to yet another level after last year's successful launch of GamMatrix. EveryMatrix will be moving fast in using the opportunities the investment brings, added Groes.

EveryMatrix was founded in 2008 and is an independent company solely focused on providing the best possible products for the gaming industry. Whereas the firm has no gaming sites itself, it focuses on software development and services. All products from EveryMatrix are built with focus on integration and flexibility. While the EveryMatrix products work well together, they equally well fit into any other platform, be it in-house or third-party software.

There are today more than 25 companies using EveryMatrix’s products. The firm’s customers include both start-ups as well as established companies such as Chili Poker, Centrebet, Betclick, and NoiQ poker. EveryMatrix is incorporated in Malta.

24th March 2011

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